Dealing with ‘enemy-brothers’: Sunni-Arab consumers’ animosity toward Iran and Turkey
Al Ganideh, Saeb Farhan, Elahee, Mohammad, Norberg, PatriciaLangue:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-08-2016-1919
Date:
April, 2018
Fichier:
PDF, 610 KB
english, 2018