
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo, Haley, EricLangue:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2017.1405582
Date:
February, 2018
Fichier:
PDF, 845 KB
english, 2018