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Artists as cultural icons: the icon myth transfer effect as a heuristic for cultural branding
Scarpaci, Joseph L, Coupey, Eloise, Reed, Sara Desvernine, Baumgarth, Carsten, Baumgarth, CarstenLangue:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-02-2017-1416
Date:
April, 2018
Fichier:
PDF, 574 KB
english, 2018