Brand deletion: How the decision-making approach affects deletion success
Temprano-García, Víctor, Rodríguez-Escudero, Ana Isabel, Rodríguez-Pinto, JavierLangue:
english
Journal:
BRQ Business Research Quarterly
DOI:
10.1016/j.brq.2018.03.003
Date:
April, 2018
Fichier:
PDF, 964 KB
english, 2018