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Starring in Your Own Snapchat Advertisement: Influence of Self-Brand Congruity, Self-Referencing and Perceived Humor on Brand Attitude and Purchase Intention of Advertised Brands
Phua, Joe, Kim, Jihoon (Jay)Langue:
english
Journal:
Telematics and Informatics
DOI:
10.1016/j.tele.2018.03.020
Date:
March, 2018
Fichier:
PDF, 980 KB
english, 2018