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Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry
Raji, Ridwan Adetunji, Mohd Rashid, Sabrina, Mohd Ishak, SobhiLangue:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2018.1455066
Date:
March, 2018
Fichier:
PDF, 1.46 MB
english, 2018