Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters
Li, Xueni (Shirley), Chan, Kimmy W A, Kim, Sara, Aggarwal, PankajLangue:
english
Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucy016
Date:
March, 2018
Fichier:
PDF, 603 KB
english, 2018