USER-GENERATED CONTENT AS WORD-OF-MOUTH
Ramirez, Edward, Gau, Roland, Hadjimarcou, John, Xu, Zhenning (Jimmy)Volume:
26
Langue:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2017.1389239
Date:
April, 2018
Fichier:
PDF, 421 KB
english, 2018