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Message Pretesting Using Assessments of Expected or Perceived Persuasiveness: Evidence About Diagnosticity of Relative Actual Persuasiveness
O’Keefe, Daniel JVolume:
68
Langue:
english
Journal:
Journal of Communication
DOI:
10.1093/joc/jqx009
Date:
February, 2018
Fichier:
PDF, 227 KB
english, 2018