Book Review: Demystifying AppleLashinskyA., Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand, London: Hodder & Stoughton, 2012, hardback, £20.00, ISBN-13:9781848547445, ISBN-10:184854744, 272pp.IsaacsonW., SteveJobs, New York: Simon & Schuster, 2011, hardback, $35.00, ISBN-10:1451648537, ISBN-13:9781451648539, 656pp.WayneR. G., Adventures of an Apple Founder: Atari, Apple, Aerospace and Beyond, New York: Entertainment Books, 2011, Paperback, £20.00, ISBN-10:0615517420; ISBN-13:978–0615517421, 211pp.ThomkeS. and FeinbergB., Design Thinking and Innovation at Apple, HBS Premier Case Collection, Cambridge: MA: Harvard Business Books, Jan 09, 2009. $6.95, Prod. #:609066-PDF-ENG, 13pp.SmallwoodN., Sweetman