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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal
Bose, Sunny, Roy, Sanjit Kumar, Alwi, Sharifah Faridah Syed, Nguyen, BangLangue:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.01.059
Date:
February, 2018
Fichier:
PDF, 458 KB
english, 2018