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Scale development for the inter-firm market orientation concept
Francescucci, Anthony, Henneberg, Stephan C., Naudé, Peter, Johnston, WesleyJ, Johnston, WesleyJLangue:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-09-2016-0225
Date:
February, 2018
Fichier:
PDF, 522 KB
english, 2018