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The application of mobile fNIRS to “shopper neuroscience” – first insights from a merchandising communication study
Krampe, Caspar, Strelow, Enrique, Haas, Alexander, Kenning, PeterLangue:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-12-2016-0727
Date:
January, 2018
Fichier:
PDF, 722 KB
english, 2018