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Strategic Marketing Management in Asia (Case Studies and Lessons across Industries) || Market Segmentation, Targeting and Positioning
Andaleeb, Syed Saad, Hasan, KhalidVolume:
10.1108/97
Année:
2016
Langue:
english
DOI:
10.1108/978-1-78635-746-520161006
Fichier:
PDF, 394 KB
english, 2016