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Cannibalization and competition effects on a manufacturer's retail channel strategies: Implications on an omni-channel business model
Kim, Jae-Cheol, Chun, Se-HakLangue:
english
Journal:
Decision Support Systems
DOI:
10.1016/j.dss.2018.01.007
Date:
January, 2018
Fichier:
PDF, 900 KB
english, 2018