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Are promoters valuable customers? An application of the net promoter scale to predict future customer spend
Mecredy, Philip, Wright, Malcolm J., Feetham, PamelaLangue:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2017.12.001
Date:
January, 2018
Fichier:
PDF, 252 KB
english, 2018