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Narrative Transportation and Paratextual Features of Social Media in Viral Advertising
Seo, Yuri, Li, Xiaozhu, Choi, Yung Kyun, Yoon, SukkiLangue:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2017.1405752
Date:
January, 2018
Fichier:
PDF, 555 KB
english, 2018