Investigating discounting of discounts in an online context: The mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R., Kukar-Kinney, MonikaVolume:
41
Langue:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2017.12.006
Date:
March, 2018
Fichier:
PDF, 321 KB
english, 2018