The heart in organizational buying: marketers' understanding of emotions and decision-making of buyers
Kemp, Elyria A., Borders, Aberdeen Leila, Anaza, Nwamaka, Johnston, Wesley J., Borders, AberdeenLeilaLangue:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-06-2017-0129
Date:
December, 2017
Fichier:
PDF, 517 KB
english, 2017