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The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising
Ju, Ilyoung, He, Yi, Chen, Qimei, He, Wei, Shen, Bin, Sar, SelaLangue:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2017.1392912
Date:
November, 2017
Fichier:
PDF, 580 KB
english, 2017