The Core Value Compass: visually evaluating the goodness of brands that do good
Yoganathan, Vignesh, McLeay, Fraser, Osburg, Victoria-Sophie, Hart, DavidLangue:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-017-0074-0
Date:
September, 2017
Fichier:
PDF, 1.42 MB
english, 2017