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There goes my hero again: sport scandal frequency and social identity driven response
Kelly, Sarah J., Weeks, Clinton S., Chien, P. MonicaVolume:
26
Langue:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2017.1359656
Date:
January, 2018
Fichier:
PDF, 1.47 MB
english, 2018