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How the content of location-based advertisings influences consumers’ store patronage intention
Zhu, Dong Hong, Sun, Hui, Chang, Ya Ping, Norberg, PatriciaLangue:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-10-2016-1957
Date:
October, 2017
Fichier:
PDF, 412 KB
english, 2017