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The effects of consumer perception of volume discount benefits on intention to purchase grocery products: deal proneness as a moderator
Iranmanesh, Mohammad, Jayaraman, KrishnaSwamy, Zailani, Suhaiza, Ghadiri, Seyed Mohammadreza, Phau, IanLangue:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-07-2016-0135
Date:
October, 2017
Fichier:
PDF, 528 KB
english, 2017