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Picture-based persuasion in advertising: the impact of attractive pictures on verbal ad's content
Kergoat, Marine, Meyer, Thierry, Merot, Alain, Norberg, PatriciaLangue:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-01-2016-1691
Date:
October, 2017
Fichier:
PDF, 651 KB
english, 2017