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Customer Engagement Marketing || Measuring and Managing Customer Engagement Value Through the Customer Journey
Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.Volume:
10.1007/97
Année:
2018
Langue:
english
DOI:
10.1007/978-3-319-61985-9_3
Fichier:
PDF, 277 KB
english, 2018