
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah, Dens, Nathalie, De Pelsmacker, Patrick, Eisend, MartinLangue:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2017.1354657
Date:
August, 2017
Fichier:
PDF, 766 KB
english, 2017