Consumer responses to covert advertising in social media
Göbel, Fabian, Meyer, Anton, Ramaseshan, B, Bartsch, Silke, Brashear Alejandro, Thomas, Brashear Alejandro, ThomasLangue:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-11-2016-0212
Date:
June, 2017
Fichier:
PDF, 651 KB
english, 2017