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The advantages of preference-based segmentation: An investigation of online grocery retailing
Muriel Wilson-Jeanselme,Jonathan ReynoldsVolume:
14
Langue:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740190
Date:
July, 2006
Fichier:
PDF, 278 KB
english, 2006