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Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie, de Vries, Natalie Jane, Rahman, Mohammad M., Taylor, AlexLangue:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-017-0054-4
Date:
May, 2017
Fichier:
PDF, 696 KB
english, 2017