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Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
Alcántara-Pilar, Juan Miguel, Del Barrio-García, Salvador, Porcu, Lucia, Crespo-Almendros, EsmeraldaAnnée:
2017
Langue:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1656
Fichier:
PDF, 307 KB
english, 2017