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Antecedents and consequences of private brand purchase: a systematic review and a conceptual framework
Kanji, Priyadharshini, Ganesan, MurugananthamVolume:
45
Langue:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/ijrdm-02-2016-0025
Date:
June, 2017
Fichier:
PDF, 526 KB
english, 2017