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Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory
Martí-Parreño, José, Bermejo-Berros, Jesús, Aldás-Manzano, JoaquínVolume:
38
Langue:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2016.12.001
Date:
May, 2017
Fichier:
PDF, 420 KB
english, 2017