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The impact of the brand management system on performance across service and product-oriented activities
Dunes, Mathieu, Pras, BernardVolume:
26
Langue:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-09-2015-0995
Date:
May, 2017
Fichier:
PDF, 662 KB
english, 2017