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Salesperson Solution Involvement and Sales Performance: The Contingent Role of Supplier Firm and Customer-Supplier Relationship Characteristics
Panagopoulos, Nikolaos G., Rapp, Adam A., Ogilvie, Jessica L.Langue:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.15.0342
Date:
March, 2017
Fichier:
PDF, 673 KB
english, 2017