The moderating impact of emotions on customer equity drivers and loyalty intentions
Razzaq, Zohaib, Yousaf, Salman, Hong, ZhaoVolume:
29
Langue:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-03-2016-0053
Date:
April, 2017
Fichier:
PDF, 631 KB
english, 2017