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Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon
Li, Hui, Shen, Qiaowei, Bart, YakovLangue:
english
Journal:
Management Science
DOI:
10.1287/mnsc.2016.2666
Date:
February, 2017
Fichier:
PDF, 567 KB
english, 2017