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Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian, Geiger, IngmarLangue:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.01.004
Date:
January, 2017
Fichier:
PDF, 5.67 MB
english, 2017