Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment
He, Yi, Chen, Qimei, Lee, Ruby P., Wang, Yonggui, Pohlmann, AttilaVolume:
38
Langue:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2016.11.001
Date:
May, 2017
Fichier:
PDF, 322 KB
english, 2017