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Norm Effects on Gender in Social Marketing Advertising Campaigns Promoting Savings Behavior
Yoon, Hye Jin, La Ferle, Carrie, Edwards, Steven M.Volume:
38
Langue:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2016.1233151
Date:
January, 2017
Fichier:
PDF, 844 KB
english, 2017