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Integrating Satisfaction and Cultural Background in the Customer Journey: A Method Development and Test
Canfield, Daniel de Salles, Basso, KennyVolume:
29
Langue:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2016.1261647
Date:
March, 2017
Fichier:
PDF, 722 KB
english, 2017