Celebrities as human brands: An inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave, Wang, Jeff JianfengVolume:
74
Langue:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.10.024
Date:
May, 2017
Fichier:
PDF, 407 KB
english, 2017