Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers
Gallarza-Granizo, Martina G., Gil-Saura, Irene, Ruiz-Molina, María-EugeniaVolume:
15
Langue:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1080/15332667.2016.1209052
Date:
July, 2016
Fichier:
PDF, 627 KB
english, 2016