Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
Ran Kivetz and Itamar SimonsonVolume:
39
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558483
Date:
May, 2002
Fichier:
PDF, 4.08 MB
english, 2002