The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames
Fajardo, Tatiana M., Zhang, Jiao, Tsiros, MichaelLangue:
english
Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucw048
Date:
September, 2016
Fichier:
PDF, 671 KB
english, 2016