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Effects of Comparative Advertising in High- and Low-Cognitive Elaboration Conditions
Cheris W. C. Chow and Chung-Leung LukVolume:
35
Langue:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460726
Date:
January, 2006
Fichier:
PDF, 1.96 MB
english, 2006