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Estimating Loyalty and Switching with an Application to the Automobile Market
Patrick S. McCarthy, P. K. Kannan, Radha Chandrasekharan and Gordon P. WrightVolume:
38
Langue:
english
Journal:
Management Science
DOI:
10.2307/2632669
Date:
October, 1992
Fichier:
PDF, 685 KB
english, 1992