The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds
Demetrios Vakratsas, Fred M. Feinberg, Frank M. Bass and Gurumurthy KalyanaramVolume:
23
Langue:
english
Journal:
Marketing Science
DOI:
10.2307/30036660
Date:
January, 2004
Fichier:
PDF, 2.31 MB
english, 2004
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