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Strategic Types, Distinctive Marketing Competencies and Organizational Performance: A Multiple Measures-Based Study
Jeffrey S. Conant, Michael P. Mokwa and P. Rajan VaradarajanVolume:
11
Langue:
english
Journal:
Strategic Management Journal
DOI:
10.2307/2486630
Date:
September, 1990
Fichier:
PDF, 803 KB
english, 1990