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Transfer-Appropriate Processing, Response Fluency, and the Mere Measurement Effect
Janiszewski, Chris, Chandon, EliseVolume:
44
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.44.2.309
Date:
May, 2007
Fichier:
PDF, 367 KB
english, 2007